Dive deeper into the Coverluv story…
What is Coverluv all about?
Coverluv is a business that provides assistance to authors and self-publishers in the romance genre who are seeking help with their journey as independent authors and business owners. We offer products and services to elevate and polish your books and brands, saving you time and helping you find smarter ways to work. Our goal is to help you build a self-publishing business that complements your life without burning out. We have both free and paid courses available, covering topics such as cover design, creating your own author brand, and a launch kit to support your next book launch.
What have I achieved?
Thanks to the talented authors I've had the pleasure of working with, my projects frequently hit the Top 100 in Amazon's Kindle store. In fact, during one particular week, 15 books in the Top 100 Romance chart had covers I’d designed. I've also seen my work claim the number one and two spots in the entire Amazon Kindle Store on multiple occasions and hit the USA Today Bestsellers List. My covers have been mentioned on platforms like Bookbub and MTV.com. It's been incredibly rewarding to witness my clients transform their first romance novels into now thriving mini-empires with dozens of titles.
Who am I?
That’s a secret I’ll never tell. Just kidding… I'm Lara, the sole gal here at Coverluv, a design and marketing business catering to self-publishers and writers in the romance genres. A self-taught designer and an expat hailing from New Zealand, I have had the privilege of living in various places such as California, Australia, and Hong Kong. I am now settled in London, where I live with my wonderful fiancé.
In addition to running Coverluv, I am also an aspiring screenwriter and occasionally engage in Squarespace website development on the side. I am a self-proclaimed homebody who has been terminally online since 2002 when I created my first Harry Potter Geocities website. Nonetheless, I also find great joy in spending quality time with my loved ones, taking hot girl walks, practicing pilates and yoga, watching too much Bravo, and continuously indulging my odd curiosities like esotericism, futurism, Human Design and mysticism.
What I truly cherish about my work is the opportunity to assist my incredible clients, who have consistently supported, educated, and guided me on my journey as a cover designer. As a way to give back, I am now eager to share my knowledge and interests through digital courses and content, aiming to contribute to the growth and success of others in the industry.
What’s my background in the industry?
My journey in the self-publishing industry began in 2014 when I discovered a sub-Reddit dedicated to publishing steamy short stories. This piqued my curiosity, and soon after publishing my first few 🌶️ stories on Amazon's KDP platform, I earned enough to be able to quit my day job. From there, I started creating covers for my fellow author friends, drawing on some teenage experience with Photoshop. Eventually, I found more fulfilment from the designing side than the writing and transitioned into a full time cover design. That is how my precious Coverluv was born.
What's next?
I'm thrilled to say that Coverluv's journey is far from over. We're constantly evolving and growing. Our next steps involve setting up a marketplace to provide authors with a wide range of digital resources and tools to enhance their self-publishing endeavors. We want to offer everything outside of the writing process, helping authors with covers, websites, marketing, and social media, so they can focus on what they do best—writing compelling stories. I'm excited for the next chapters of the Coverluv story, and I invite you to join me on this journey as we continue to support authors in building successful self-publishing businesses.
What can authors expect in future?
Coverluv caters to small but scrappy self-publishers in various romance sub-genres, including contemporary romance, dark romance, urban fantasy, mystery, and erotica. The main focus is on authors who publish exclusively on Amazon's Kindle Direct Publishing platform because that's where my expertise lies. The website serves as a valuable resource, offering information about our design services and a library curated specifically for busy authors. I understand the overwhelming amount of information out there, so wanted a place made just with romance authors in mind.